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The $86 billion wake-up call for beauty brands
May, 2025

The $86 billion wake-up call for beauty brands

Written by
Atelier x Accenture
Supported by
Macquarie

How changing consumer preferences impact the true cost of innovation.

Beauty is at a crossroads. As digital acceleration and complex supply chains hinder innovation efficiency, beauty companies are struggling to keep up with consumer preferences. In partnership with Accenture and supported by Macquarie Bank, this report outlines how beauty brands can unlock trapped value and lead with speed, precision, and operational clarity in a changing industry.

Navigating the new era of trade
May, 2025

Navigating the new era of trade

Written by
Atelier

Strategies for beauty brands in the wake of tariff shocks.

The US beauty industry faces mounting pressures from aggressive new tariffs, driving up costs and disrupting global supply chains. With only 7% of mass-market beauty products made domestically, brands must rethink operations. This white paper outlines the risks and offers strategies to build resilience amid escalating trade volatility.